*Availability of synthetic flavoring at all the time. Their consistent supply assured at a reasonable cost. One of the problems with natural flavorings is that they may vary according to their season and their uncontrollable variance.
*Prepared in the laboratory.
*The composition of a synthetic flavorings could be precisely controlled, their aromatic profiles and physical form designed to meet specified consumer requirements or manufacturing parameter.
*Render a new taste to the product or to enhance the already existing flavor.
Characteristics of synthetic flavor